Blizzard Signs a New Partner for the Overwatch League


Esports scene is now getting some unique sponsors lately. Usually, sponsors that come to Esports are engaged in the tech industry and related directly with gaming or some energy drink that related with sports.

But now we might see a different one. Blizzard has announced Toyota as the sponsor for Overwatch League. We will see Toyota integrated in league broadcasts behind-the-scenes content and they will have vehicle displays during events held at Blizzard Arena.

Toyota is excited to be a launch partner of the Overwatch League, we love the passion of esports fans, and the goal of our partnership is to help take the Overwatch League and the fan experience to the next level” – Steven Curtis, Vice President, Media & Engagement Marketing for Toyota Motor North America.

We’re thrilled to welcome Toyota to the Overwatch League, when we were building the league, our desire was to create a premium experience for players and fans, and partners like Toyota are helping us do just that” – Pete Vlastelica, President and CEO of Blizzard Entertainment’s MLG division.

Blizzard announced that the first week of competition drew an impressive 10 million viewers. Week 2 is already started. Check out the full schedule on the Overwatch League website.